diff --git a/.gitea/workflows/ci.yml b/.gitea/workflows/ci.yml
index 63d16264..102fe6f4 100644
--- a/.gitea/workflows/ci.yml
+++ b/.gitea/workflows/ci.yml
@@ -178,7 +178,7 @@ jobs:
           $body = @{
             tag_name         = 'latest'
             name             = "Update feed -> $env:TAG"
-            body             = "Pointer the launcher polls. The downloads live in the ``$env:TAG`` release."
+            body             = "**Download ``launcher-win-x64.zip``**, unzip it, and run ``acdream-launcher.exe``. It installs the game and keeps itself and the client up to date.`n`nThis is build ``$env:TAG``."
             draft            = $false
             prerelease       = $false
             target_commitish = 'main'
@@ -186,10 +186,17 @@ jobs:
           $pointer = Invoke-RestMethod -Method Post -Uri "$api/releases" -Headers $headers `
             -ContentType 'application/json' -Body $body
 
-          Invoke-RestMethod -Method Post -Headers $headers `
-            -Uri "$api/releases/$($pointer.id)/assets?name=manifest.json" `
-            -Form @{ attachment = Get-Item bin/manifest.json } | Out-Null
-          Write-Host "latest pointer now advertises $env:TAG"
+          # Upload the payloads here too, not just the manifest. `latest` is the
+          # top of the Releases page and the first thing a person sees; a
+          # pointer-only release gives them nothing to click and makes them hunt
+          # for a build tagged with a timestamp. The launcher only needs
+          # manifest.json, but a friend needs launcher-win-x64.zip.
+          foreach ($f in Get-ChildItem bin -File) {
+            Invoke-RestMethod -Method Post -Headers $headers `
+              -Uri "$api/releases/$($pointer.id)/assets?name=$($f.Name)" `
+              -Form @{ attachment = Get-Item $f.FullName } | Out-Null
+          }
+          Write-Host "latest now carries $env:TAG and its downloads"
 
       - name: Prune old releases
         shell: pwsh