diff --git a/src/AcDream.App/UI/Layout/ChatWindowController.cs b/src/AcDream.App/UI/Layout/ChatWindowController.cs
index e1392ee0..da8e21df 100644
--- a/src/AcDream.App/UI/Layout/ChatWindowController.cs
+++ b/src/AcDream.App/UI/Layout/ChatWindowController.cs
@@ -173,6 +173,7 @@ public sealed class ChatWindowController : IRetainedWindowStateController, IReta
     private static string ChannelButtonLabel(ChatChannelKind k) => k switch
     {
         ChatChannelKind.Say        => "Chat",
+        ChatChannelKind.Tell       => "Tell",
         ChatChannelKind.General    => "General",
         ChatChannelKind.Trade      => "Trade",
         ChatChannelKind.Lfg        => "LFG",
@@ -428,10 +429,9 @@ public sealed class ChatWindowController : IRetainedWindowStateController, IReta
                 TalkFocusSpecial => SelectedName() is not null,
                 _ => true,
             };
-            menu.ButtonLabelProvider = () =>
-                c._activeChannel == ChatChannelKind.Tell && c._tellTarget is { } t
-                    ? t
-                    : ChannelButtonLabel(c._activeChannel);
+            // The button names the FOCUS, not the target: retail shows "Tell",
+            // not the person's name.
+            menu.ButtonLabelProvider = () => ChannelButtonLabel(c._activeChannel);
             menu.OnOpen = RebuildItems;
             menu.OnSelect = p =>
             {