diff --git a/main.py b/main.py
index 5b5c7091..f9958c10 100644
--- a/main.py
+++ b/main.py
@@ -8,6 +8,8 @@ endpoints for browser clients to retrieve live and historical data, trails, and
 
 from collections import defaultdict
 from datetime import datetime, timedelta, timezone
+from decimal import Decimal
+from enum import Enum
 import hmac
 import html as _html
 import ipaddress
@@ -2859,10 +2861,33 @@ def _update_vital_sharing_peer_state(msg_type: str, data: dict) -> None:
         entry["items"] = data.get("items")
 
 
-async def _send_to_browser(ws: WebSocket, data: dict) -> WebSocket | None:
-    """Send data to a single browser client. Returns the ws if it failed, None if ok."""
+def _json_default(o):
+    """Fallback serializer for json.dumps on the broadcast path.
+
+    Mirrors what jsonable_encoder did for the types that actually appear in
+    broadcast payloads (datetime → ISO string), plus a few defensive cases,
+    but WITHOUT jsonable_encoder's slow recursive walk of the whole structure.
+    """
+    if isinstance(o, datetime):
+        return o.isoformat()
+    if isinstance(o, Enum):
+        return o.value
+    if isinstance(o, Decimal):
+        return float(o)
+    if isinstance(o, (set, frozenset)):
+        return list(o)
+    if isinstance(o, bytes):
+        return o.decode("utf-8", "replace")
+    return str(o)
+
+
+async def _send_to_browser(ws: WebSocket, text: str) -> WebSocket | None:
+    """Send a pre-serialized JSON string to one browser client.
+
+    Returns the ws if the send failed (so the caller drops it), None if ok.
+    """
     try:
-        await asyncio.wait_for(ws.send_json(data), timeout=1.0)
+        await asyncio.wait_for(ws.send_text(text), timeout=1.0)
     except (WebSocketDisconnect, RuntimeError, ConnectionAbortedError) as e:
         logger.debug(f"Detected disconnected browser client: {e}")
         return ws
@@ -2877,13 +2902,13 @@ async def _send_to_browser(ws: WebSocket, data: dict) -> WebSocket | None:
     return None
 
 
-async def _do_broadcast(data: dict):
-    """Send data to all browser clients concurrently. Runs as a background task.
+async def _do_broadcast(msg_type, text: str):
+    """Send a pre-serialized message to all subscribed browser clients
+    concurrently. Runs as a background task.
 
     Respects per-client message type filters: clients that sent a ``subscribe``
     message only receive the types they asked for.
     """
-    msg_type = data.get("type")
     # Build list of clients that should receive this message
     targets = []
     for ws, allowed_types in list(browser_conns.items()):
@@ -2891,7 +2916,7 @@ async def _do_broadcast(data: dict):
             targets.append(ws)
     if not targets:
         return
-    results = await asyncio.gather(*(_send_to_browser(ws, data) for ws in targets))
+    results = await asyncio.gather(*(_send_to_browser(ws, text) for ws in targets))
     for ws in results:
         if ws is not None:
             browser_conns.pop(ws, None)
@@ -2900,11 +2925,19 @@ async def _do_broadcast(data: dict):
 async def _broadcast_to_browser_clients(snapshot: dict):
     """Broadcast a telemetry or chat message to all connected browser clients.
 
-    Fires off a background task so the plugin receive loop is never blocked
-    by slow browser connections.
+    Serializes the payload to JSON ONCE here (stdlib json + a datetime-aware
+    default) instead of the old jsonable_encoder + per-client ``send_json``,
+    which re-encoded the whole dict for every connected browser. Fires off a
+    background task so the plugin receive loop is never blocked by slow
+    browser connections.
     """
-    data = jsonable_encoder(snapshot)
-    task = asyncio.create_task(_do_broadcast(data))
+    try:
+        text = json.dumps(snapshot, default=_json_default, separators=(",", ":"))
+    except Exception as e:
+        logger.warning(f"Failed to encode broadcast payload: {e}")
+        return
+    msg_type = snapshot.get("type")
+    task = asyncio.create_task(_do_broadcast(msg_type, text))
     _broadcast_tasks.add(task)
     task.add_done_callback(_broadcast_tasks.discard)